Motorcycle Life

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RIDER UP! Video and Game Help Drivers See Motorcyclists on the Road

RIDER UP! Video and Game Help Drivers See Motorcyclists on the Road

Rider Justice, an organization founded to champion biker rights and safety in Colorado, has created a new car game for kids – along with a sharable video – to raise awareness of motorcyclists. Called, “Rider UP!” the game challenges car passengers to be the first to spot a motorcyclist and yell its location in relation […]

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Under Every Motorcycle Helmet Lives a Philosopher

Under Every Motorcycle Helmet Lives a Philosopher

By Scott O’Sullivan, The O’Sullivan Law Firm Bruce Philp was in his 50s when he says, “Something detonated inside me.” He was sitting at his car dealership getting an oil change and looked across the street to a Yamaha dealership. Listening to the echo of his father’s many years on two wheels, Bruce wandered across […]

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